In Sarah Larimer's latest article "Will the Ebola Virus Go Airborne? (And is That Even the Right Question?)," the message is unclear. It ranges from questions about Ebola going to airborne to the subject of the public's perception of scientists. Larimer failed to provide an answer to her question. The headline gave little clarity to the real subject matter of the article. This violates one of the seven yardsticks-- Explanation.
She could have stuck with one topic or segued more neatly into the question of public perception of scientists. Where is the basis that they may be withholding information from the public?
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