Wednesday, November 5, 2014

WLKY 1 J1

For the past ten weeks, a group of classmates and I have been watching the six o'clock news for the station WLKY (We're in Louisville Kentucky). We documented the stories we saw on the news by writing down headlines and classifying them by content in order to critique our chosen station. 

In our very first log, the head story (the first story aired) was all over the Fern Creek shooting that had taken place earlier that day. The online headline, however, was the riverfront Tumbleweed restaurant going for broke. 

Throughout the ten weeks, my group noticed an influx of crime stories. It dominated the station. While alerting the public that there is crime in Louisville, I feel that many crime stories create a sense of danger and wariness. What we see on the media has the ability to influence our mindset and how we feel about the world. There's also the misconception that "if it's on TV, it must be true." However, my group also noticed that WLKY avoided fluff, both on the website and live show. Fluff is defined by celebrity news and things not locally relevant, like that awesome viral kitten video on YouTube.

I also noticed the number of national and international stories on WLKY. Renowned as a strictly local news source with a slogan of "Live, Local, Late Breaking," WLKY lacked coverage on the Ebola crisis. The only mention of Ebola was on the website, stating that national airports would be screening incoming travelers for Ebola, a disease which has been terrorizing South Africa and has been brought over to the United States. The WLKY website contained slightly more stories pertaining to national coverage.

Read the Ebola story here: 

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